In recent years, Nike, Inc. has been making a dedicated effort to engage with Spanish speaking audiences. This focus on Latin American consumers is evident in the range of products tailored specifically for them. An excellent example of this commitment is the new Nike Air Max 1 Familia, a sneaker seemingly designed for Día de Muertos.
Celebrating the Day of the Dead
Nike is no stranger to Day of the Dead themed footwear. In fact, it has dedicated entire collections and events to this holiday. Just last September, Nike released two pairs of Familia sneakers to mark Hispanic Heritage Month.
Now, they’re back with another vibrant Air Max 1 carrying the Familia theme. While it may seem unusual, the significance of family in Latin American culture cannot be overstated. With Hispanic Heritage Month coming to a close, it’s likely that this Hyper Pink style is a nod to Día de Muertos, a holiday observed on November 1st and 2nd.
Vibrant Design Inspired by Latin American Culture
This Air Max 1 features a striking color palette, with Hyper Pink, Opti Yellow, Green Strike, Blue Lightning, and Total Orange creating a lively and dynamic look inspired by Latin American vibrancy. The canvas and leather panels on the sneaker’s upper showcase intricate embroidery reminiscent of papel picado or crochet decorations often used in remembrance altars.
Additionally, the presence of two hummingbirds on the spine and sockliners is a likely reference to pre Columbian beliefs. These ancient cultures believed that these winged creatures could carry messages from Mictlán, the underworld of Aztec mythology, to the earthly realm.
Thoughtful Details Extend to the Shoe Boxes
Even the shoe boxes for the Air Max 1 Familia do not go unnoticed. They are adorned with intricate details that complement the black and gold color scheme, adding an extra touch of cultural richness.
The Nike Air Max 1 Familia is priced at $140 USD, so keep an eye out for its release details on Nike SNKRS.
For more exciting sneaker updates, check out the upcoming Air Jordan 11 Gratitude set, designed to be released for the entire family in early December.
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