In a heartwarming collaboration, PUMA Hoops has partnered with basketball sensation LaMelo Ball to launch a limited edition footwear collection in support of International Breast Cancer Prevention Month in October. This special RARE RESERVES collection showcases unique variations of the popular MB.01 sneaker, all dedicated to raising awareness for breast cancer. PUMA has also joined forces with Susan G. Komen®, a leading non profit organization dedicated to breast cancer prevention and treatment.
A Sneaker for Breast Cancer Awareness
The PUMA MB.01 BCA Breast Cancer Awareness shoe draws inspiration from the space themed MB series, featuring a 3D printed superstructure in vibrant pink, symbolizing breast cancer awareness. Jet embroidery lines echo LaMelo Ball’s rocket tattoo, and a ribbon signifies support for breast cancer research.
Features and Performance
- LaMelo’s signature logo and the number 1 are prominently displayed on the shoe.
- TPU panels on the sides ensure stability and support.
- PUMA’s Nitro nitrogen midsole technology guarantees lightweight comfort and superior cushioning.
- The rubber outsole provides excellent grip for swift movements on the basketball court.
- Breathable single layer mesh on the upper, along with toe paneling, offers secure foot support without sacrificing comfort.
Supporting a Great Cause
This limited edition PUMA MB.01 BCA shoe not only supports an important cause but also delivers outstanding performance on the basketball court. By blending stylish design elements with innovative technology, PUMA and LaMelo Ball are making a significant contribution to global breast cancer prevention and treatment awareness.
A Meaningful Collaboration
To mark International Breast Cancer Prevention Month in October, PUMA Hoops design team has released this year’s RARE RESERVES limited series. The limited edition MB.01, with its various special themed colors, aligns with the pink ribbon campaign for breast cancer awareness. The collaboration with Susan G. Komen® underscores the commitment to raising awareness about breast cancer prevention and treatment on a global scale.
A Thoughtful Design
Inspired by the space themed MB series, the design features a 3D printed superstructure in bright pink, echoing breast cancer awareness. Jet embroidery mirrors LaMelo’s rocket tattoo, while a ribbon on the tongue signifies support for breast cancer research and awareness.
LaMelo’s Signature Touch
LaMelo’s number 1 logo and wing tattoo adorn the shoe, while TPU panels provide side support. PUMA’s Nitro midsole offers lightweight cushioning, and the rubber outsole delivers strong grip for basketball agility. The MB.01 BCA combines style, innovation, and support for breast cancer awareness.