Bounce Back In Style ASICS Unveils The NOVABLAST™ 4 Shoe. Elevate Your Run!

Hoofddorp, October 30, 2023 ASICS launches the highly anticipated NOVABLAST™ 4, promising a surge of energy and unparalleled comfort. Explore the innovation, sustainability, and style that redefine the running experience.

Energizing Evolution From Average to Exceptional

Since its debut in 2020, the NOVABLAST™ series has captivated runners worldwide. The NOVABLAST™ 4 builds on this legacy, introducing advancements in foam, design, and materials that promise to transform your run from average to energized.

FF BLAST™ PLUS ECO Foam Sustainable Bounce

Experience the signature bounce and responsiveness with the revolutionary FF BLAST™ PLUS ECO foam. More than just performance, it reflects ASICS’ commitment to environmental responsibility, featuring at least 20% bio based material from renewable sources. This edition proudly carries the CO2e label, showcasing ASICS’ dedication to sustainability transparency.

Maximum Bounce, Exceptional Grip

Step into every stride with maximum bounce, thanks to the trampoline inspired outsole. Enhanced grip ensures stability on various surfaces, delivering durability that keeps pace with your running ambitions.

Breathable Comfort

A refined choice of an engineered woven upper, coupled with an upgraded stretch gusset constructed tongue, enhances breathability. The NOVABLAST™ 4 adapts to your every move, providing a comfortable and personalized fit.

Rohan van der Zwet on NOVABLAST™ 4

Rohan van der Zwet, Senior Product Marketing Manager, ASICS EMEA, expresses confidence in the NOVABLAST™ 4: “With our dedication to continuous improvement and the updates we’ve made, we’re confident it will also become a crowd favorite. It’s the choice of shoe for runners who want a bit of extra energy in their stride.”

Availability

The NOVABLAST™ 4, priced at 150€, will be available for both men and women from ASICS retail, online stores, and specialist running outlets globally starting December 1, 2023. Elevate your run with the perfect blend of innovation, sustainability, and performance.